Penggang Harbour Sports Goods Company Build Up Body The Route Marketing Tactics

Burst of SARS of the summary , makes people realize the importance of improving the health. Impressive performance of the Chinese athlete on success of application for organizing the Olypic Games , the Athens Olympics of our country, have excited the passion that compatriot's sport tempers. And is following the development of the nationwide fitness programs project, the nationwide fitness programs upsurge is rising constantly in our country. Build up body in the route and is regarded as people's sport the tool that is tempered , is being used by more and more persons. The space of route market is very large to build up body, the route manufacturer has a bright future to build up body. But Xuzhou city Peng harbour sports goods Company build up body route allow of no optimist in local market condition of sales.1 From build up body in the route this text with Xuzhou city Penggang sports goods Company as the research object and research contents. Make up on the foundation of the tactics theory in five kinds of competition strength of Potter of survey , consumer behaviour theory , STP theory and marketing, have analysed the marketing current situations and marketing environments of the products. The article proceeds with questionnaire investigation, studies the market segments situation of the products, choose the goal market of the products, confirm the market orientation of the products. From the tactics of the products, price strategy , is it explain Xuzhou city Penggang harbour sports goods Company build up body marketing of route make the tactics up to promote tactics four respect system by channel tactics. In order to guarantee that marketing makes the smooth implementation of the tactics up , the article has offered the suggestion of implementing.The content that this text studies has very strong operation and actual combat, build up body to Xuzhou city Penggang harbour sports goods Company route there is better actual using value not merely, and have meaning of using to the marketing tactics of the like product for reference.