The Chain Management's Strategies Research Of Chongqing Department Store Co., Ltd.

The Chongqing Department Store Co., Ltd. (600729) is in the ground of the most prosperous section yuzhong's jifefangbei mart of chongqing. And it's the member's unit of a national and large general merchandise to retail the business enterprise trade consociation meeting and chongqing's unique business listed company. There has been 50 years from we have set up the first shop. We began it from the medium small scaled store of the 50's to developing to become near 800,000,000 dollars of clean property, and chongqing's biggest scale, most management species, tallest popularity, especially big and modern business enterprise company. The economic performance reside his business first of chongqing.Along with the enter of Walmarket, Carrefour, hualian-supermarket etc. Chongqing's state-owned business enterprise were in the dangerous. The Chongqing Department Store Co., Ltd. is going to across the four corners . After the combine with the Chongqing Business Groups, the Chongqing Department Store Co., Ltd. have the most heavy duty to find the way to develop . Now the chain management shows us a bright foreground. According to this, I chose"The Chain Management's Strategies Research of Chongqing Department Store Co.,Ltd."as the subject . I think the subject will realize the important practical sense .First the paper summarises the chongqing business development condition. From this part, we fetch out the crisis that chongqing Department Store Co.,Ltd. is facing. Then ,we know that consider to the way of chain management is the importment. It will settle the matter .The paper analyses the development of the domestic chain management, and consult the foundation of the theories development up to Chongqing Department Store Co., Ltd.'s road of chain management carry on refine, and induce the condition of an implement chain management . It draws up the Chongqing Department Store Co.,Ltd. chain strategetic's foundation; The thesis is in to Chongqing Department Store Co.,Ltd., the exterior environment carries on the analytical foundation up, find out the heavy opportunity, risk, advantage and bad situations that Chongqing Department Store Co., Ltd. developments faces, and draw up the chain management strategy of Chongqing Department Store Co., Ltd. in these fields;The thesis orders from the constitution, the business enterprise image design, the...