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The Strategic Programming And Implementation Of Laigang Construct Co., Ltd.

Posted on:2007-04-14Degree:MasterType:Thesis
Country:ChinaCandidate:X GeFull Text:PDF
GTID:2189360185490855Subject:Business Administration
Abstract/Summary:PDF Full Text Request
China provides good macroeconomic environment with healthy policy and law. And now, China is improving the policy of housing industrialization, and is extending housing with less energy and land. All of these have taken huge opportunity to Laigang Construct Co., ltd. (LCC )which is trying its best to develop its estate, steel structure building, and new material. At the same time, many factors such as the increasing competition during this industry, and also many unsure characters take huge challenge to LCC. As the leader of the steel structure field without pollution and the active propeller, how to seizing the good opportunity, and changing the leading predominance into the predominance with continued competition powers, simultaneously conquering the inferior position of itself, avoiding all kinds of risk, choosing suit developing strategy to make itself stronger and bigger.All of these problems need to be solved quickly at present. According to some correlative theory and strategy analysis means, seeing the real developing status of LCC, standing on the basis of system analysis, this paper gives some suggestion about the strategy analysis and carrying means, hoping it can help LCC to solve the problems above.First, it introduces the background, purpose, and meaning that this paper is studying, illustrates the meanings of enterprise strategy and strategy management, and then analyses correlative theory of enterprise strategy management and new trend of strategy study.Second, it introduces the general situation of LCC, analyses and studies the macroeconomic environment, policy environment and developing...
Keywords/Search Tags:strategy management, SWOT analysis, industry chain, strategy programming
PDF Full Text Request
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