A Study On The Strategic Development Programming Of CE Company

By systematically analyzing the transformation and upgrading status of CE Company, a engineering design enterprise, This thesis seeks to focus on its goal of development and to formulate a medium and long term strategy of its general development. First, through theoretical studies of strategy, strategic management and strategic planning execution of enterprises, this paper tends to set out concrete measures which have explicit targets and can be ultimately carried out. Based on the external market environment and internal resource performance, these measures may survive enterprises among market competition, and help them obtain competitive advantages and realize stable development.Then, by analyzing and predicting the status quo and development tendency of the business at home and abroad, the author discusses the self-assessment of the process of development, institutional framework, human resources, qualification, technical research, capability and performance, office environment etc.. By environmental analysis, SWOT analysis and benchmarking of three representative companies, this paper thoroughly explored the situation of CE Company, put forward the orientation of its strategic development and set up a comprehensive payment system. The system which pursues pluralism and differentiations, may improve company’s technical level, optimize management and resource allocation, and realize the general development strategy. Meanwhile, this system makes capital merger and experience inhabitation come true. Finally, the author proposes performing measures to guarantee the realization of strategic programming and transformation of business development.The research shows, as a persistent and systematic engineering, strategic management may effectively keep enterprises with orderly development. Therefore, dynamic monitoring and estimation are necessary. Enterprises should replenish and optimize the strategic planning according to economic situation at home and abroad as well as the national policies and the requirement variation of marketing techniques. This research is an analytical report based on the business practices of enterprise production. The study provides theoretical evidence and research methods for the strategic development programming of CE Company. It also offers thinking and references for CE Company and other related enterprises. In a word, this study may accelerate the transformation and updating of CE Company, improve its competitiveness and better development.