The Study Of Developmental Strategy Of Insurance Agency

More than one hundred years ago, the foreign insurance agency had emerged and played a very important role in the international insurance market. By contrast, it was only five years that the first three Chinese insurance agency established which symbolized the start of Chinese insurance intermediary industry.As well-known, insurance agency is playing a increasingly important role in the insurance market. Insurance agent can enlarge the scale of whole insurance market through carrying out businesses. At the same time, insurance agent who as the bridge between insurance agency and clients , is very important to the insurance market, such as :improving the asymmetry situation of information, optimizing the disposal resources, enhancing the operating efficiency, perfecting the market system. The development of insurance agency must bring the enlarging scale and improving efficiency of insurance market. In a way, making insurance agency stronger must be the guarantee of making Chinese insurance industry stronger.This dissertation which analyses the opportunities of agency and factors of affecting development combines with writer's insurance supervisory experiences, as well as points out the real difficulties of insurance agency in detail. This dissertation also inquires into the developmental strategy of Chinese insurance agency under the real background.