| Since the first insurance brokerage company founded in 2000, great progress has been achieved for insurance brokerage industry in our country, the number of insurance brokerage institutions has been increasing rapidly as well as the scale of business, professional ability which serves social insurance demand has been strengthening continuously, and it has been playing a very important role in the promotion of insurance consciousness of social public, the expansion of service fields and the improvement of market mechanism for insurance. Meanwhile, insurance brokerage institutions have been faced with all kinds of severe challenge as a result of the late beginning and very disappointing foundation, and their existent status is a little bad. M insurance brokerage company (M for short), one of insurance brokerage institutions to found early in our country, has been influenced by many a bad factor in the course of operation and management for five years since its establishment, as a result, so far not realized the span from entrepreneurial stage to rapid developmental stage. Compared with other insurance brokerage companies, M is representative in terms of the industry background and practical difficulties. To select M and research on its developmental strategy has a certain theoretic value and realistic reference for adapting to the changing outer conditions for M and other insurance brokerage institutions to be still at preliminary stage, realizing sustainable healthy development, further improving insurance market mechanism and better serving the development of social economy and insurance industry. Based on the in-depth analysis on the inside and outside surroundings and current problems of M, this paper will associate with the feature of business and products of insurance brokerage companies, put forward corresponding strategies from practical operation point of view, and propose some conception for the future developmental model of insurance brokerage institutions at the same time. |
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