The Research About Profit Model Of R Budget Hotel

The key target is getting the profit for the enterprise. The profit model theory is a new breakthrough of the enterprise administration and it has important guide function to the management practice.Through out the studying and understanding the definition, characteristics and the constituted factors of the profit model in this paper, combination with the industry character and the particular resource environmental analysis, the definition of the profit model can be described as: the measure and mode what the enterprise took for getting profits, the planning and preparing what the enterprise took for their main strategy and operation arrangement, designed the following four factor—profit resource, profit point, profit lever and profit barrier, engendered an assembled of the manipulation path conducing achieve to the profit. To exercise the four factor synthesis is the key point in the profit model: profit resource means the enterprise's business; profit point means the client; profit lever means a series of action to create value for the client and profit barrier means the way of profit protection. Choosing the R budget hotel as the model, the profit model of the R budget hotel was found as: working in accommodation industry, providing the cleaning, comfortable and budget room for the merchants who has the sensitivity upon the price, making a good management at the revenue and cost control, building up the security measure to protect the profit. R Group gains a highly profit from the budget hotel marketing full of competition in the years, in which should be owed to the effective profit model they chose.It was three issues what would influence the R budget hotel's profit model: standardization, macro-cost controlling and profit point innovation. I analyzed the reason and put forward the countermeasure.