The Research Of NT Corporation's Competitive Strategy

In this thesis, the author firstly analyses microenvironment and macro-environment of egg-processing industry with using the theory of competitive strategies and methods of environmental analysis and environmental design in order to get the characteristic of this industry from the oligopoly viewpoint. Then, the author puts the focus on inside-environment and main competitive rivals of NT Corporation to point out that how necessary and exigent strategy-design is. Finally, the final conclusion of implementing Objective Focus Strategy (for this thesis, it is expressed in using both sub-strategy of advanced total cost from the side of accounting management as well as cost-decreasing in scope of simple-processing production and sub-strategy of different categories from sides of marketing-channel, products and producing techniques in that of complicated-processing production) is made out with using SWOT analysis method. In addition, the author still does some work on the analysis in strategy- implementing, control and evaluation.Although there are so many egg-processing factories in China and they all know what the industry-competition now is, how to make good use of opportunity and strength, how to come over self-weaknesses and evade threat are not still made into consideration by them. However, those are the work the author does in this thesis and that should be helpful for egg-processing industry.