Strategic Study On Beijing Yezhifeng Decorating Limited Comapny

In recent years, with the development of commercial housing's market and the improvement of people's life, especially because the policy of commercial housing being decorated completely is bringing into effect, the housing decoration industry is being widespread everyone concerned, but the industry in our country is still very young. There are many problems. It is no doubt, this is a good opportunity to improve family decoration industry separating status. Face the opportunity and challenge, what should Yezhifeng limited company do?The thesis take Beijing Yezhifeng as the research object. Firstly ,look back the signification of the strategic and some methods of the strategic analysis. And it indicates the exterior magnificent environments of Beijing Yezhifeng through PEST analysis and analyze the competition state of the family decoration . The family decoration industry is the industry that low bulwark, great substitute threaten , the supplier in the dry tree, the customer in the wet tree , dog-eat-dog scattered . Then apply SWOT method, analyze the interior conditions ,the exterior environments ,the advantages and disadvantages ,the opportunities and the threatens of the Yezhifeng .Besides ,analyze the competition framework through the "five power" model. Based on this ,make some research on the strategic implement of the Yezhifeng .By taking the strategies of making in the scale, servicing in the brand, being difference among the products, cooperating they could raise their competencies. At the same time ,put forward the long-term ,metaphase and the short-term stratagem programming of the Yezhifeng .The research has some practical value to managing the industry, to promoting the industry of healthy development, to giving the enterprise competition ability.