Study On The Development Strategy Of Jie Hui Architectural Decoration Co.,Ltd.

The most important part of this thesis is how should Jilin Jie Hui Architectural Decoration Co.,Ltd.to make the right strategy choice,and put forward specific development strategy target,according to the external environment and internal environment,to improve the company's competitive advantage and the ability to resist risk,while the national economy into the "new normal" in this period and in the face of severe competition in the market environment.Generally speaking,the company's strategy choice should be based on the company's external environment and internal environment.Therefore,this thesis will present the development status and existing problems of Jilin Jie Hui Architectural Decoration Co.,Ltd..Secondly,this thesis will summary the external environment for the development of politics environment,economy environment,society environment,technology environment and the internal resources environment of human resources,financial resources,technical resources and resources management,which of Jilin Jie Hui Architectural Decoration Co.,Ltd..Thirdly,this thesis will use SWOT analysis method to analyze the opportunities and threats faced by the company's external environment and the advantages and disadvantages of the internal environment.In the end,this thesis will lay the foundation for the development strategy of Jilin Jie Hui Architectural Decoration Co.,Ltd..To analyze and select the development strategy of Jilin Jie Hui Architectural Decoration Co.,Ltd.,based on the analysis of the internal and external environment of the company.First of all,planning for the future development goals of Jilin Jie Hui Architectural Decoration Co.,Ltd..Secondly,developing suitable development strategy for the company,according to the goals,and then choosing the most important development strategy-"The Cost Leadership Strategy".Thirdly,formulating the implementation of the company's development strategy,according to the situation of the company.Finally,in order to enabling the company to achieve strategy objectives and making it more powerful,it is necessary to make clear the company should make adjustments and measures for the implementation of the strategy.The company's future development goals are: In Jilin City,regarding the construction and installation engineering general contracting two qualification which will be promoted as the opportunity,regarding making the company bigger and stronger as the support,seizing the main line of enterprise transformation and upgrading,adjusting the industrial structure,changing development mode,deepening the standardization of the existing three teams,enhancing the sense of crisis and urgency of market competition,furthering increase savings,increase revenue activities,setting up the tight idea,regarding the expansion of the market as the dominant,regarding innovation management as the fundamental,regarding technology development as the core,regarding corporate culture as the soul,seizing any possible opportunity for development,basing on reality,taking the initiative to get achievement,and achieving the sustained and rapid growth and the sustainable development of Jilin Jie Hui Architectural Decoration Co.,Ltd..Final,throug the comprehensive analysis that Jilin Jie Hui Architectural Decoration Co.,Ltd.will regard the cost leadership strategy as the foundation,it will regard establishing the image of the company's unique brand,products and services as the method,it will regard setting up strategy partnership as the support,so that the company will grow stronger and find a place for itself in the industry.