Development Strategy Research Of Beijing Honggao Decoration Company

At present, with the rapid development of China’s national economy and real estate industry’s prosperity, China’s building decoration industry has gained rapid development, and gradually developed into an important part of China’s construction industry. However, there are still a lot of problems in the development of building decoration industry, for example, the management of building decoration engineering enterprises is lack of clear development strategy. Due to the low barriers to entry barriers of building decoration industry, there are a large number of small and medium enterprises to enter the building decoration industry, resulting in the entire industry is very competitive. At the same time, because of the more intense competition, the main competition means of building decoration engineering enterprises is the price promotion, which leads to the low risk ability of building decoration engineering enterprises. How to face the complex internal and external environment, choose the right development strategy and ensure the sustainable development of enterprises in the development of small and medium construction decoration engineering enterprises have become an urgent problem for small and medium building decoration enterprises. Thus, the strategic choice is the important part of the management of Beijing Honggao decoration construction Co.,Ltd..Based on the present situation and future development trend of building decoration industry in China, this paper analyzes the development strategy of Beijing Honggao decoration construction Co.,Ltd.. First of all, the paper introduces the characteristics of Beijing Honggao decoration construction Co.,Ltd, and analyzes the external development environment of building decoration industry, the external development environment of building decoration industry, A model, SWOT model, SWOT model is used to analyze the internal environment of Beijing Honggao decoration construction Co.,Ltd.. Secondly, based on the analysis of the development strategy, the overall development strategy of Beijing Honggao decoration construction Co.,Ltd is described, and the cost leadership strategy, brand strategy, quality and service strategy and alliance strategy are introduced in detail. Finally, in order to ensure that the article puts forward the strategy can be effectively implemented, the article puts forward the strategy of the implementation of the strategy, and puts forward the strategy implementation steps and principles, and from the organizational structure, quality management system, organizational culture and human resources system construction and other aspects of the implementation of the strategy, and ultimately ensure that Beijing Honggao decoration construction Co.,Ltd. to achieve the ultimate goal.This paper using a variety of analytical methods, analyzes the Beijing Hong high decoration company’s developing strategic environment, the SWOT analysis and five forces analysis model, put forward the choice of the development strategy of Beijing Hong Company, respectively, including overall strategy, cost strategy, brand strategy, strategic alliance. Finally, it puts forward the strategic safeguard measures.