On Strengthening The Ability Of SMEs Market Opportunity Recognition And Application

To compared with the large enterprises, small and medium sized enterprises (SME) not have the advantages in the competition for the lack of resources. But as a whole, SMEs play an important role in the national economy. They are the stable resources of nation's financial income, the base of construction of socialism market economy, the guarantee of government policy of"catch the large"and etc. According to the statistic of the national information center, there is a ratio of about 99% of the number of the SME in the whole, and its industry total income, sales income, tax and profit are 60%, 57% and 40% respectively in the total enterprises, and the SMEs supply about 75% of the employment positions, about 60% of the total export comes from SME. So SMEs play the key role in the development of economy and society.Although got the advantages in variety , price and management, the SMEs still face the lots of obstacles and challenges of hard internal competition, limit of trade and financial system, the lack of support of service system, all the above questions result in the large social burden on SMEs. On the other hand, the SMEs have shortcomings in concept, technique, management and etc, thus lead to low labor productivity, lack of information and blindness in management.The SMEs needs to pay attention to the recognition and application of the market opportunities in order to push the development. The market opportunities are the needs that are not satisfied and will bring profit for the enterprises. They are from the change of the marketing environment and...