The Research On Design Leadership Of Corporation

Along with the new century coming, globalization has led to an unforeseen level of intensity in international competition between businesses. Commercial success can no longer be measured on cost competitiveness around the world. When combined with strong corporate leadership, design can play a key part in producing sustainable results. Sustainable growth through design is not a new concept, but the important relationship between strong corporate leadership and design excellence is often underestimated, otherwise, how could strong corporate leadership introject design into core competitive advantage, how could it been exerted to maximal through constructing an excellent design leadership?The paper starts with the conception of leadership, discusses from the extension of leadership to deeper analysis of its conception, goes to an expatiation about the relationship between corporation competitive advantage and innovative design, a detail discuss based on citing the model and correlative theories, finally reaches at a design leadership model construction idea. That is: a leader of design contrives type; set up an important status of design; merge design into various managing factors; form a culture of seeking excellent design; fully upgrade corporation design capacity.Based on the aforementioned foundation, the paper discusses each relationship and significance of the above mentioned five sides to the conformation of design leadership, compares the development status and practical cases of domestic corporations to correlative aspects of international corporations, try to find a feasible way for building a design leadership among corporation.At the end of the paper, according to diagnoses about economy growing status and the feature of corporations developing under such environments especially the medium or small enterprises' developing features, offer personal assumption and suggestion by applying the fore-mentioned way of constructing design leadership among the enterprises into practice, so as to bring possible reference for construction design leadership and creationary business mode.