The Study Of How Competitive Advantage Affect The Corporation Value Of White Home Appliances Industry

Competitive advantage is a quality enterprise nurtured in the competition,this quality can make the enterprise get in one aspect of the economic value than its competitors in the same industry,the enterprise value creation has played a very important role.In recent years,the number of Listed Companies in China has been increasing,and the value of enterprises has become the focus of attention of investors,shareholders and other stakeholders.Therefore,it is necessary to absolutely learn what relationship exist in the two things of the company.In this paper,white household appliance industry listed companies as the research object,as a technology intensive industry white household appliance industry,market development speed,product technology updates fast,high level of competition is its characteristics,to cultivate and improve its competitive advantage is its essential to long-term development and improve the enterprise value,so to study the competition the advantage of the influence on the enterprise value,explore the future of the industry should be how to cultivate the competitive advantage,to achieve the maximization of enterprise value.The core idea and important contribution of this paper is to study the value of enterprise from two aspects:industry attraction and enterprise core competence.First,this articlelearned the relationship between the existing competitive advantage,companyprice and the related literature at home and abroad,the theory of competitive advantage based on constructing the index system of the competitive advantage of white home appliance industry listed companies on the value of the enterprise,the competitive advantage is divided into two dimensions of core competitiveness and the core competitiveness of the industry attraction.The survival and development ability,resource management ability,innovation ability and ability to take risks in four dimensions.Secondly,through the empirical research,analysis of the use of SPSS22.0 for three different methods such as descriptive statistics and so on,discusses what are the key factors that influence enterprise value in household appliance enterprises,draw the conclusion:the core competitiveness of the enterprise overall value of enterprises is positively related to the survival and development ability,management ability and innovation ability of enterprises the value is significantly positively related to influence risk ability of the enterprise value is not significant;the value of industry attractiveness to enterprises is significantly positive.In the end,the paper puts forwards some policy advice to enhance the competitive advantage of the appliance industry,which provides a reference value for investors,but also can guide the enterprise managers to find the factors of enhancing enterprise value,managers can improve these factors that enhance the value of the company.