The Overseas Market Development Strategy Of Monkey King Company

Our country joined the World Trade Organization, food security standard inevitably gradually internationalizes, The domestic standard and the international standard can gradually connect rails, The tea export of Hunan province whether reach international standard,is not only Hunan province tea to participate in the only way of international competition, but also the essential condition that enters international market.The Hunan monkey king tea industry limited company first batch obtains the import and export power, Should hold the opportunity continues to develop, enhances the international competitive ability, Company decides to establish the department of import and export, develops international market independently, Argue to develop for a long period continuously. Therefore, research on the overseas strategy has very important meaning for the company of Monkey King.This article since having introduced the general situation of present tea industry in general, the research according to theories such as technical rampart and sale environment, culture and the enterprise strategy for multinational company are analyzed, and also analyzed the challenge and opportunity that the tea company of Monkey King is faced with. Then, internal appraisement matrix and external analysis appraisement matrix as well as five force models, point out the specific problem of the company. The overseas strategy of the company have been established, go to brand route. Include implementing the mood tea of science and technology, brand strategy, as well as channel construction etc.