The Study Of Yuan Cai Company API Overseas Market Development Strategy

Yuan Cai is a company specializing in the production of API of small State-owned enterprises, mainly for the parent company to production injection finished products matching.In2003, due to the adjustment of the leadership, the enterprise has experienced a period of rapid growth, the enterprise, but2008years later to show signs of insufficient development in the future, then to be the previous step again, you’ll have to find a new economic growth point. At the same time, enterprises need to relocate due to involving government industrial layout sites, taking into account the future development of the enterprise. The Government gives a company more land area, capacity will get up quickly, but also poses a series of business development and marketing issues. From the domestic market, in view of the particularities of the pharmaceutical industry, as well as the API market factors such as industry control, enterprise is difficult to significantly open up the market in the country in the short term, expand overseas market become company obtained rapid development of strategic objectives.This article through to Yuan Cai company’s operating status and market at home and abroad deeply analysis, and put forward recommendations for Yuan Cai company developing overseas API market strategies. The leading idea is Yuan Cai company to actively implement the "go out" strategy to expand overseas markets as the hand, the thick product sends thinly accumulated abundant funds of enterprises, enabling enterprises to use this layout opportunities Government industry once again leap-forward development.This article based on the operating situation of the Yuan Cai company and the domestic and international markets for context, analysis of company API for export overseas market feasibility to find bottleneck of API for export overseas business, the resulting company API open up the overseas market policy proposals.Writing method of adhering to the reference, and analysis of objective, long-term-oriented principles, primarily business based on objective data, to international market demand-oriented, comprehensive application of some scientific method of analysis and management of knowledge, highlighting the strategy for Yuan Cai company to expand into overseas markets.