Research On Overseas Market Development Strategy Of Dongying K Company Petroleum Equipment

K company is located in Dongying City,it is a high-end oil equipment development and production,integrated oil field integrated oil engineering technology services,oil field EPC project to attract the total of complex oil equipment manufacturing enterprises,it is the world's oil equipment manufacturing and engineering technology services leading provider.As a larger scale,better prospects for the development of oil equipment manufacturing and export enterprises in Dongying,research the expansion road of K company's equipment products overseas market will be a strong reference and leading role for Dongying and other oil equipment export enterprises.But in recent years,the expansion of K company in the overseas market is also facing many problems and challenges.According to the difficulties and problems which is faced by K company in the overseas market in the process,in-depth analysis of the causes and propose solutions,explore the strategy and path for the overseas market of K company to expand the export of petroleum equipment,which is suitable for steadily occupy the international market,enhance core competitiveness,establish overseas market brand,to seize the share offer reference and help.This paper mainly introduces the overseas market development strategy based on the theory of cooperation and development potential;focus on market development environment,further research overseas K company;analysis of advantages of K company to expand overseas markets and restricting factors;display of overseas petroleum equipment enterprises to expand export market case;therefore puts forward the proposal of strategic thinking and strategy of K companies to develop overseas market.In this part,mainly according to the K company's current situation,the overseas market and trade cooperation the basic status of cooperation in key overseas markets and import and export trade in the overseas market development strategy,in-depth analysis of the company in expanding the overseas market in the lead,with the main internal and external threats and restrict the main overseas trade the opportunity,analyze the main problems of K company of petroleum equipment exports,explore the strategy and path for K company to expand overseas market,and put forward to promote the overseas expansion planning capacity,project management skills and other countermeasures according to the above analysis,provide a theoretical basis and development ideas for other oil equipment enterprises international trade.