Mobile Operatormarketing Channels Rese Arch And Planning Model

This thesis discussed the mobile operator marketing channels research and planning model, combining the EMBA theories with working practice in Ninghe District Center of Tianjin Mobile Communication Co. LTD. . The content mainly included following aspects: important significances of studying marketing channels model, analysis on the channel model problem, draw conclusion on mobile operator mixed marketing channels structure, marketing channels model choice at different areas, mobile operator marketing channels plan and practice steps of sample. From the analysis on the importance of building channels, from the theoretical to the practical dimension of mobile operator marketing channel model studied, and at this stage of planning for the real marketing channels. Through analysis of CMCC marketing channels, researching and planning, upgrading the awareness and understanding of marketing channels, provided a reference and learn from marketing channels for future mobile operator selection and planning model.This thesis offered the manturity mobile for the marketplace,in this article including marketing,experimentation date,how to increase stability,how to increase productivity and so on. In particular towards:how about to choose the type of the piazza,how about established the marturity marketplace,avoid decadence offered the reston on the theory.