The Research Of China Mobile Business Hall Sevice Manegement

2005 is the 11th year that China Mobile Communication market to across into the ages of competition. In this 11 years, as a competitor, China Mobile and China Unicom both choose the primary means-price fight to extend customer's community, work hard for to obtain the competitive advantage. But along with the fee lowers continuously, both parties' profit are all at keep on the fall, the further price fight will can injure the both parties' benefits only. In this kind of case, the both parties adopted the way that competition and cooperation , adopting the attitude of the cooperation on the price, supporting the market price stability together; Turn the service aspect in the difference, adopt the way of the competition, obtain the competitive advantage with this. The business hall is the place that the customer purchases the business and experiences service, is the contact bridge of the company and customer, cany for the working talent that provide the customer the business and related service in telecom operator's service system. Under the situation that the marketing ideas, such as" take the customer need as the center"," satisfy the customer different needs" and" the development customer brand loyalty "...etc. become telecom operators to predominate the strategy, the business hall needs to serve the main outlet function, carrying on the support towards telecom operators the marketing strategy, adjusting the service competition direction demand at the same time, from service to the service marketing change.This text after looking back to the related theories of the service marketing, which analysis the China Mobile business hall present condition...