Study Of Communication Solution Of New Real Estate Project By CNC BEIJING BRANCH

This thesis discussed the Communication solution of new Real Estate project researches by CNC BEIJING BRANCH, by using several management theories. New Communication solution research needs high devotion and involving so many experts. If you succeed at end, you can get high output from it. New solution research need to conjoint with market of real estate, so it's difficult and challenging certainly. It's meaning for making full use of advantages and enhancing core competences to research new communication solution. This research discussed competitive environment of real estate communication solution project, analyzed it by using such methods of SWOT analysis, PEST analysis and Portfolio analysis. Aiming at the characters of CNC BEIJING BRANCH, this research put forward three strategic projects. The first project is to analysis market of Real Estate. The second project is to cooperate with other department and sales manager of CNC BEIJING BRANCH to study environment competence and demand of customer. The third project is to design new communication solution. After evaluating the three projects by suitability, feasibility and acceptability, analyzing the projects with Analytic hierarchy process, the second project was confirmed the optimum.