Logistic Management For A Shenzhen Based Supply Chain Co.

As the rise of globalization and internet economy, the logistic management becomes more important in world economy. The development of modern logistic now is viewed as a sign of the nation's power and a good logistic management is the key to developing the modern logistic company.This thesis is trying to implement modern theory with China logistic developing background to analyze a Shenzhen based supply chain company( Company A )'s developing situation and around market competition environment and study how Company A survives along with its around economy and technology development, meets the customers' demand and keeps tightly its core competences. The thesis' study is to provide a better solution to Company A.By introducing the logistic and supply chain first and coming up with the SWOT analytic tool, this thesis analyzes the strengths, weakness, opportunities, threats and competition environment, define the core competence and key factors to competition and provide a set of solution and strategy to Company A referring its facing situation. This thesis provides three kinds of strategies. Strategy one, the company takes its current advantages and builds a nationwide tax free platform. Strategy two, the company fastens its IT constructing and starts on the e-business and e-logistics with internet. Strategy three, the company operates upon the customers' demand, provides personalized service and develops modern logistic system. This would maximize the value of the supply chain.