| In the background of the fast development of mobile communication, there is huge market space for many internet services. The mobile online games are regarded as the significant value-added application in future. Along with the arrival of 3G and the popularization of high-performance mobile phone, great development of mobile online games is expected. In the time of the deep development eve, it is of great value to research the development strategy of mobile online games.Based on such thinking, the discussion of mobile online games has been gradually launched. The concept about mobile online games is discussed firstly, and some definitions which this paper used have been given. Secondly, it analyzes the characteristic of mobile online games by levels and introduces its category. In the second part, the present development situation of mobile online games is analyzed. Then the author discusses the advantageous and limiting factors of the industry in details. The last analysis of this paper is based on the first and second parts. After the discussion of the definitions, the characteristic and the present situation, the development strategy of mobile online games is researched in the third part, in which the author utilized SWOT, the product life cycle, the marketing theory and value chain theory to carry on the analysis. Using the analysis tools of theory union actual method, logical inference and contrast analysis an so on, it concludes some beneficial opinions, including the three development stages of mobile online games, the product development measure, the development strategy in the market initial period, the improvement of value chain and the countermeasure to prevent bad affects and so on.Hoping it can play a quite beneficial role through the discussion and the suggestion. |
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