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Study On Strategic Group About Handset Manufacture Of China And Corporation Demonstration Research

Posted on:2007-08-04Degree:MasterType:Thesis
Country:ChinaCandidate:Y P TianFull Text:PDF
GTID:2189360185468358Subject:Management Science and Engineering
Abstract/Summary:PDF Full Text Request
The development of mobile communication brings more convenient intercourse fashion; handsets have been the absolutely necessarily consumable in human daily life. Alone with the development of network technology, handsets have been an intelligent tool which gathered correspondence, amusement, information and business assistant together from initially simple mobile communication tool. It is the diversification of people's requirement that promotes handsets more function, more beauty. Now, handsets have been from utility to vogue.The handset requirement of China consumer is increasing trend, the gross is still very high, It indicates that the China handsets market still have ascend space. At the same time, compared with developed country, the handset permeation rate is lower. There is huge market potential, especially in town and country.The thrived market requirement impulses our country handset industry. In the past nearly twenty years, there were more and more handset manufactures in China, more than sixty corporations possessing making and selling qualification. On the one hand, augmented corporations quantity satisfied consumer demand; on the other hand, handsets throughput continuously increasing results in overcapacity. At present national handset manufactures entirely lies in inferior position in the whole market structure, the gap with foreign leading manufactures is continually widening. The status quo of national manufactures has been aroused extensive attention and discussion.By studying in strategic group theory, this thesis introduces barrier-to-mobility and the relation with strategic group. The base of the...
Keywords/Search Tags:Strategic group, Barrier-to-mobility, Handset manufactures, Competition strength, Handset industry
PDF Full Text Request
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