| In this paper, the company UT Starcom cell phone sales channels and an analysis of the status of research on the company UT Starcom's industry background, business status, the company's strategic transition to a number of special factors such as the comprehensive analysis, and relying on modern management theory and marketing channels, from the choice of marketing channel members, channel members of the incentive, members of the Performance Evaluation of the channels to reduce channel conflict in four areas, a UT Starcom's sales channel management strategy to improve measures for the UT Starcom phone companies develop products, summed up the experience for 3G mobile phone products with the development of forward-looking, workable, innovative sales channel management strategy. UT Starcom Inc., founded in 1995, in 2000 the successful listing on the Nasdaq, is specialized in the field of modern telecommunications products and technology research, development, production and international sales of high-tech communications company headquartered in Silicon Valley in the United States, Canada, China and India, a number of R & D center in China, which has three R & D centers, more than 20 branches and offices, nearly 4,000 Chinese employees.UT Starcom Inc. After more than ten years after the development has been in the communications industry has an important influence. Communications industry in recent years has been on the reform of the air waves, no matter the industry or market-related policies are in dramatic changes. UT Starcom PHS company as a pioneer in the field, experienced vicissitudes of life.UT Starcom Inc. since 1998 to promote PHS business in China, in 2003 and 2004 PHS domestic product growth-style blowout, UT Starcom's market share in 2003 up to 70%, many manufacturers also PHS began to take part in market competition. After, UT Starcom Company experienced a decline in earnings, two large-scale lay-offs, a series of crises, such as high-level departure in 2005 and 2006 two crises facing Nasdaq delisting. UT Starcom's status as the industry was under serious threat, but in the end, UT Starcom Company is still in the industry in a leading position in PHS UT Starcom has always been an important source of revenues.UT Starcom Inc. started in 2007, the strategic layout of the adjustment, the company's mainstream business as broadband, wireless and mobile products. UT Starcom phone products was mainly concentrated in the PHS, the adjusted gradually formed a PHS, CDMA, GSM and 3G mobile phone product lines, such as the situation of coexistence. With the 2009 policy of the Department of Public Works issued a letter requesting EDI and telecommunications operators in two to three years to complete the PHS frequency clearance work, the historical mission of PHS is coming to an end, replaced by 3G products and to develop business around the corner.January 7, 2009, Mobile, Unicom, Telecom three 3G licenses, the six telecom operators to merge and reorganize into three business operators Guinness, and ultimately the formation of the three has a national network of resources, relatively close to the strength and size, with a full-service operating capabilities and strong market competitiveness of the main competition. The original mobile, Unicom "duopoly" into a pattern of "separation of the three" effective competition means that China's 3G era.February 3, 2009, the letter requests the Department of the two major domestic operators China Unicom and China Telecom, PHS will be completed before the end of 2011 in the 1900-1920MHz frequency band back clearance network to ensure that the 1880-1900MHz band is not TD-SCDMA cause harmful interference system. In the next 3 years, UT Starcom will be in accordance with the needs of operators in the implementation of the PHS network back-ching frequency, and in accordance with operators and end-users of the new requirements of new technologies, new products, new services. UT Starcom phone companies focused on the original terminal PHS, the PHS business is now the proportion of the product line has been reduced year by year, has been formed to PHS, CDMA, GSM and 3G mobile phones and many other product lines co-exist situation. Currently, UT Starcom is to accelerate the TD-SCDMA, EVDO and WCDMA and other 3G handsets to test the progress of research and development.It can be said that the achievements of the past PHS UT Starcom's glorious prosperity, to save the former China Telecom, China Netcom's embarrassment. PHS terminal market and sell the initial stage of the two fixed network operators in the main follow-up after-sales service and distribution channels in the beginning of the decomposition of the value chain, and ultimately as a means to promote PHS manufacturers and independent sales force to participate in market competition.UT Starcom's design principle of channels with the market environment and the operator's policy change, and by 2006, UT Starcom's sales channels are based on PHS operators led by the operators. After 2006, with the opening up of markets the company UT Starcom channels and gradually establish their own patterns. UT Starcom Inc. of existing sales channels there is a short-term, the lack of control. In order to adapt to market changes as soon as possible, UT Starcom channel companies should refer to the basic law of development, taking a proactive approach to the structure of the existing channels to make adjustments. As the body's metabolism of vascular channels, the sales channels are factory-owners in the urban economy in the success of fighting the tide of the river of life.PHS terminal market and sell the initial model is based on direct sales as a result of historical reasons mainly for the auxiliary channel; follow-up after-sales service and distribution channels in the beginning of the decomposition of the value chain, and ultimately the formation of PHS manufacturers agents and the combination of channels, agents business promotion and marketing as the main force to participate in market competition. From the global 3G business development experience, the future 3G value chain are bound to follow the evolution of the track. Despite a three-year period, PHS will serve as a communication history of the development of the silent hero of the communications industry to withdraw from the stage of history, but PHS and 3G the same as a need-to-end from the network to the reconstruction of the value chain services business, its initial form, the evolution of trends in business and the 3G business is very similar characteristics. Therefore, the research company UT Starcom PHS sales channels and marketing strategies, the future of UT Starcom 3G mobile phone products from great value. |
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