Zte Mobile Handset Product Positioning Strategy Research

At present, zte has become the world’s leading provider of integrated communications solutions, is the world’s one of the few have the ability to research and development and manufacturing of 2G,3Q 4Gwhole series of mobile handset of one of the high-tech manufacturers. Zte telecom has become the world’s fourth largest mobile handset maker. The domestic market is zte mobile handset products global markets and strategic stronghold. In recent years, the high speed development of mobile handset products market in China, whether mobile communications network scale, or the user has a very large amount of ascension, the market also preliminary maturity. This paper first analyzes the characteristic of the development of the mobile handset market of our country, the preliminary understanding the characteristics of the smart handsets in China at present and the future development direction. And through to the zte telecom development present situation, the development of the intelligent mobile handset market environment and the analysis of the factors such as zte telecom competition, from the view of zte telecom development potential in the future. On the basis of the theoretical research, combining with research questionnaires to understand consumer preferences and each element for smart handsets tend to draw the future of the smarthandset market demand. The conclusion and the survey questionnaire and the zte product positioning strategy, the combination of related Suggestions are put forward.