| The BKL Pharmaceutical science and technology limited company is in September, 2002 invests the establishment a fair scientific research, the production, the sale in a body modern Chinese native medicine research and the production high tech enterprise, under the current medicine profession keen competition environment, company's development is facing some questions. This research goal lies in for the company provides the strategy reference.This research take the market marketing study theory as the instruction, faces in the thorough analysis profession the situation and in the development tendency foundation, had pointed out in the BKL Pharmaceutical science and technology limited company marketing merit and the shortcoming, and have carried on the SWOT analysis. Through to Pharmaceutical the marketing personnel's questionnaire survey and to the similar enterprise marketing pattern comparison, has determined the medicine enterprise marketing factor. Finally, unified the BKL Pharmaceutical science and technology limited company own resources condition to construct has conformed to its development marketing pattern. |
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