Study On Pharmaceutical Marketing Channel Mode In China

Pharmaceutical industry highly associated with national policy, have a profound impact on the pharmaceutical industry in China in recent years is the national medical and health system. Intensive introduction of national policy in the process of health reform, national price controls on pharmaceutical products, pharmaceutical procurement bidding, essential drug systems are changing pharmaceutical market patterns, pharmaceutical marketing channel pattern is changed. Pharmaceutical marketing channel link is to contact the pharmaceutical business and the end consumer, marketing channels to select the correct or not directly related to the rise and fall of marketing, the success or failure of the business, pharmaceutical marketing is the strategic resource of pharmaceutical companies, pharmaceutical enterprises a lasting competitive advantage.Presented in this article marketing channel theories at home and abroad, and in-depth analysis on current situation of pharmaceutical enterprises in China and the development of marketing channels, analysis of national policies on health reform's impact on pharmaceutical marketing channel members and changes, identify problems in the current medical model of marketing channel, discussion on transformation of medical model of marketing channel. According to this Foundation, to large medicine Enterprise Tai Chi group for cases review has its marketing channel mode of change course, research marketing channel mode how and medicine enterprise of development path phase supporting and adaptation policy and market of changes, for medicine enterprise of strategy development provides lasting of power, found Tai Chi group implementation reform Hou of channel mode of restricting conditions and made improved perfect of approach, for upgrade Tai Chi group of core competitiveness provides support, and for other large and medium-sized medicine Enterprise provides reference case.