Research On Development Strategy For F Chongqing Datang Weighing System Cd., Ltd.

Enterprise strategy management is the key for the development of Chongqing Datang weighing system Cd., Ltd.. It's very important for the enterprise to select proper strategy based on the theoretical research combinated with the practical managing work.At first, according to the illustration of important questions to be discussed in the paper and present research work at home and abroad, the paper illuminates the meaning of enterprise strategy and management, describes the enterprise strategy management modes, analyzes strategy managing methods related with three stages in strategy management and narrates major research method used in this paper including SWOT method used for enterprise environment and five power competition principle used to give reasoning analysis of enterprise production structure.Second, after a simple introduction of Datang weighing system Cd., Ltd. , the paper evaluates the company's commission statement and analyzes the internal environment from organization structure, culture building and managing achievement of the company to search for internal advantage, besides, based on macro-environment and the whole market competition state, the paper adopts Porter's five power model to evaluate the competition tendency for the whole business using fuzzy mathematics method to give a compound evaluation about its total competition ability so as to search for external advantages for selecting proper strategy. Following the above internal and external study of the company, using Matrix SWOT, the paper selects proper strategy matching with the company according to the principle, that is, to employ external opportunity and internal advantage to overcome internal disadvantage and external threat.Finally, integrated with the real state of the company using competition advantage tactical mode, the paper analyzes the potential developing factors of the company to determine the best business combination and strategy for the company putting forward idel for strategy management on the basis of summarizing.