Enterprise A's Product Patent Strategic Research

The enterprise's product patent strategy refers to the integrity strategic idea and the strategy tactic integration in the domestic and international marketing competition which using the patent system provides the legal protection and seeking the maximum economic interest in the technical & marketing competition, and maintains own technology superiority as well.The Enterprise A's competitor, especially the overseas competitor already to penetrate in the product patent application in each application domain, its patent strategy implementation are extremely mature.But regarding to national enterprise, because of the weak consciousness of patent strategy, so the application of patent have small quantity, poor quality, and frequently playing a passive position in the marketing competition.The enterprise A as China's only extra large size natural gas based enterprise which producing chemicals & chemical fibers, enterprise put more energy on the R&D for new product, also enhance the cooperation with the scientific institutes or university, the production of new product is very prosperous, but regarding to the intellectual property rights protection of new product, its superiority does not projected.This study proposed the enterprise A to use SO, WO, the ST patent strategy in the areas of PVA/VAE/ vinylon fiber which need analyzing the present patent situation of enterprise A's international & domestic competitor, utilizing the SWOT analytic method, link to patent situation and the profession technological development tendency of the main international & domestic competitor of enterprise A, and also related to the enterprise A internal analysis. In case of implementation to the patent strategy, needs depending on the actual situation, in the patent application, to be make a clear plan in the application time/the region/the content; In the process of new product R&D, mainly adopts the defensive strategy, meanwhile must utilizing the patent strategy to track main competitor; In the control and guarantee of patent strategy, mainly to establish the system which have 10 safeguards to ensure the patents strategy effective performing, at the same time, using the financial control/the budget control and the objective management approaches to make the enterprise A's patent strategy implemented smoothly and safely.