Program Planning Case Of Xing GuangMingDu

Real estate industry has been entering a stage of perfect competition. Competition in the industry is toughening. The paramount problem encountered by all the developers of real estate is how to survive in the competition. On this hot spot, many experts have conducted research from different perspective and have made many achievements. How to conduct a scientific and reasonable real estate program planning, and how to promote their capability on program management and program planning, it is the direction of program study.First, this paper introduces the relevant the theories of real estate item plan carried on the synopsis ground treatise, sums up advantages and disadvantages of currently familiar various real estate plan modes, and synthesizes the advantages of these plan modes, puts forward a compound plan method; combines a real program planning operation case, to elaborate how to use a compound plan method from a market environment to another market environment.Then, this paper analyses the macroscopic economic environment and the market situation of the district of this case by the method of SWOT etc., by combining the advantages and worse situation of this case oneself and this case environment, definitudes the environment of the case, and according to it, puts forward its market operation method.According to the content with compound plan method, the paper contacts originally the actual circumstance of the case, by combining the actual real estate item plan operation, concretely elaborate each stage that plans in the item, reunite the plan mode in concrete the usage with strategy.Based on the theory of the product's life circle, at every stage of the life circle, the author conducts research on practical program operation, by using the program planning strategy and operation methods put forward in this paper.The program in this paper is a practical operation case, so during the process of practical operation, we must exert these theories comprehensively according to the real environment of the program, at the same time, we must make some amendments and...