A Study On The Sustainable Development Of Rural Tourism In China

With the accelerating development of the word's modernization and urbanization, rural tourism is becoming more and more popular .In recent years, the development of rural tourism is late and rapid in China. However, compared with other countries, China's rural tourism is still in its initial stage. There are many problems during the process of developing China's rural tourism, such as facial understanding of rural tourism conception and implication, the distemperedness of the management and the management system, the increase of the negative influence day by day, the singleness and coarseness of the product, the low culture level of the workers. These problems restrict the sustainable development of China's rural tourism at all. As an important component of tourism in China, how to program the development of rural tourism and run on the way of healthy and sustainable, which will directly influence the orientation and rate of development of China's rural tourism in future.As a popular idea of development, sustainable development theory emphasizes the combination of economic growth, social progress and the harmonious relationship between human and nature. The sustainable development of rural tourism emphasizes the protection of the rural culture and environment, and developing rural tourism on the basis of acceptance of resources and ecological environment, suits local economy, culture and social moral, achieves the harmony among the development of rural tourism, nature and culture. The sustainable development of rural tourism is a goal system with multiple-course construction, which includes rural ecology sustainable development, rural society and cultural sustainable development, rural economy sustainable development. As a part of tourism, rural tourism obeys the general principles of tourism sustainable development.Under the guidance of the theory of rural tourism sustainable development, according to the problems exist in developing of China's rural tourism, we must adopt the following measure to attain the sustainable development of China's rural tourism. In respect of understanding, we must correctly understand the connotation of rural tourism and set up the conception of ecology. It is effective management for Chinese rural tourism development to realize the cooperation of travels among the villages under the direction of government as well as complete the policy and regulation system. On product, we should excavate cultural connotation of rural tourism and...