Problems And Countermeasures Of Rural Tourism Development In Fangcheng County

General Secretary Xi Jinping clearly stated in the Party's Nineteenth National Congress report that it is necessary to implement the strategy of rejuvenating villages.The peasant friends have long sincerely hoped that the policy of revitalizing and benefiting the people in the countryside will come to fruition.On February 4,Xinhua News Agency authorized the release of the "Opinions of the Central Committee of the Communist Party of China on Implementing the Strategy for Revitalizing the Village",which was the first Central Document issued after the party's 19 th National Congress.The development of rural tourism is an important part of implementing the strategy of village rejuvenation.One of the initiatives.The combination of tourism and rural poverty alleviation,and the realization of rural tourism development to achieve some farmers' poverty alleviation has become a hot spot in the society.As a kind of tourism activity,rural tourism can meet the needs of urban residents who desire to go to the countryside to relax,taste nature and indulge in landscapes.It can also adjust and optimize the industrial structure of rural areas and promote the development of rural tertiary industry.Peasant friends broaden their employment channels,increase their economic income,and establish a certain economic foundation for the creation of a better new countryside.The development of rural tourism in Fangcheng County is a microcosm of the development of rural tourism in the county.It analyzes and explores the current situation and existing problems of rural tourism development in Fangcheng County,and puts forward corresponding development suggestions and measures to counteract the development of rural tourism in other regions in China.Has a certain reference value.This is mainly manifested in: First,it has the role of poverty alleviation.It can use the natural and humanistic tourism resources unique to poor villages to attract tourists,thus increasing the income of residents in poor areas.Second,effectively promoting non-agricultural employment and creating more surplus rural labor force.Employment opportunities and employment opportunities have a great role in the transfer of rural labor.Third,optimizing the structure of rural industries can transform traditional local planting crops into ornamental crops with higher economic value,avoiding a single plant structure and low efficiency.Fourth,ecological benefits,the use of modern technology to the local natural scenery and folk customs to better show to outside tourists,so that more people understand and like it,thus establishing the concept of protecting the local environment.In this paper,the development of rural tourism in Fangcheng County is obtained through a combination of field surveys and questionnaires.Fangcheng County has a superior geographical location and abundant natural resources,and it has unique conditions for the development of rural tourism.However,many problems have arisen in the development.Such as the lack of reasonable planning for development,management confusion,lack of characteristics of tourism products,lagging propaganda measures,destruction of the ecological environment,etc.These problems have to some extent restricted the development of rural tourism in Fangcheng County.Based on a clear understanding and analysis of the status quo and problems of rural tourism development in Fangcheng County,this paper selects beneficial experiences in the development of rural tourism in Huaxi Village in Jiangyin,Husi Road in the county,and Nongke Village in Ji County.Some suggestions for the development of rural tourism in Fangcheng County: First,implement the government-led strategy and improve the scenic area management system.The government should establish the status of rural tourism development,make full use of all resources and external conditions to nurture rural tourism into an emerging economic pillar industry,adhere to the principles of planning and phased implementation,and ensure the scientific development of the development process.Second,dig deep cultural connotations and highlight local elements.Third,increase propaganda and implement the image-pulling strategy.Therefore,it is particularly important to establish a local tourism image.A variety of media should be used to enhance the effectiveness of publicity,and the excellent tourism products should be pushed to the target market to attract tourists.Fourth,strengthen resources and environmental protection,and take the road of sustainable development.A philosophy of ecological civilization that respects nature and protects nature should be established,and the concept of ecological environment should be used to package natural and cultural landscapes.V.Improve facilities construction and standardize tourism services.Governments and developers should increase their investment in the construction of basic service facilities and pay attention to the cultivation of talents and improve the management and service levels.