Study On The Current Situation And Problems Of Hot Spring Tourism Development And Management In Xianning

In recent years,with the continuous development of national economy level,people's quality of life and mental demand have improved greatly.Increasingly fierce market competition and work life pressure make numerous working people in the sub-health state.Based on this background,Modern people like hot spring resort tourism,for vacation,leisure,health and medical purposes.Hot spring is natural water from underground,its average temperature is generally more than 30 ? it rich in sulfur mass and contain other trace elements beneficial to human body health.Often enjoy hot spring bath can control all kinds of skin disease,rheumatoid arthritis,gastrointestinal,neuritis,canker,colds and other diseases.At the same time,spas for obesity,motor system disease,early mild cardiovascular system disease also have certain curative effect,hot spring above 43 ?can stimulate human body excited,improve physical fitness,enhance resistance.At the same time,it has the beauty effect.Hot spring tourism has become the veritable pillar and tourism industry in Xianning.The development and utilization of hot spring in Xianning has 1000 years history,it has been known as early as the tang dynasty.Here's geothermal water is rich in reserves and it has high temperature.So it has the reputation of "the hometown of hot spring in China","the first spring in central China".With the first hot springs international cultural tourism festival held successfully,Hot springs,the gift of nature has already attracted visitors from all over the world,tourism industry obtained the unprecedented development.But whether development of tourism resources,or in the aspect of enterprise management,hot spring tourism enterprises have some defects.In the aspect of development,the main problems are:traffic facilities are not perfect;the level of hot spring hotels are generally higher;special diet culture development is not perfect enough;the development of water entertainment project construction and tourism route are not perfect.In the aspect of management,the main problems are:lack of management talent;tourism product brand planning and brand construction need to be further strengthened;propaganda work about prohibited items and announcements in resort areas need to be perfect:tourism products lack of innovation.Through investigation and research,this article has introduced and analyzed the state of development and management about hot spring tourism in Xianning.Starting from the actual,combined with the theory and the excellent cases of spa business at home and abroad,looking for experience and inspiration.In view of existing problems put forward the proposal.The purpose is to enhance the competitiveness of hot spring tourism in Xianning,and promoting the long-term development.