The Study Of The Category Management In The Drug Chain Store

Along with the consumer goods profession competition gradually vigorous, the concept of category management emerges with the tide of the times. Rely on its exaltation carries camp efficiency, satisfy the demanding and strong and big advantage in consumer gave the dealer to provide with supplier new, line it effectively of development means with compete the way of thinking. The P&G company manages the category to concept to usher in China and manage with Chinese category the committee positive the cooperation makes category managed to retail to get the approbation with supplier in the center in the Chinese consumer goods with promote, bringing about" category management fever".At the same time, reform along with the local medical treatment system to compete the mechanism thorough with the market, drugs retail the structure and form of the profession outshine others in took place enormous variety, catena medicine store from the competition, become the corpus that drugs retail market, grows up well in decade, have been in the lead the position in scale, funds real strength, brand affect, hardware facilities ascend was placed in went together industry now, because of competing increasingly vigorous, the catena medicine store starts the new management in positive quest management principle to satisfy the consumption that consumer increasingly increases requires with, acquiring the advantage...