Study On The Competitiveness Of Securities Company In China

The opening of capital account has been prompting positively since RMB can be exchanged freely in frequent account in 1996. According to the discretion principle, the opening of capital account in China has been advancing gradually and taking great challenge to Chinese securities companies because of the risk and competition mechanism, so it's very important to promote the competitiveness of Chinese securities companies. Therefore, it is significant to analyze the present situation and the gaps between foreign and Chinese securities companies, construct a reasonable system which can evaluate the competitiveness of securities companies, and take effective measures to make up these gaps.This paper based on the theory of modern enterprises'competitiveness, and makes use of factor analysis, analytical hierarchy process (AHP) and contrast analysis, then explains the meaning of security companies'competitiveness,points out the adverse effect the opening of capital account brings to securities companies, decomposes the securities companies'competitiveness into four parts: environment factor, resource factor, ability factor and system factor. After that, comparatively analyzing actual and potential competitiveness of the companies. According to the basic principle of AHP, the paper constructs an index system to evaluate securities companies'competitiveness. Finally, the paper proposes some countermeasures to improve exterior competition environment, strengthen internal management and take innovation of modern corporate structure. There are 6 chapters in this paper:Chapter 1: Introduction. This part gives a brief introduction of the study background, the purpose of study, the tendency of domestic and foreign research, research logic and methods as well as possible innovation.Chapter 2: Basic theory of securities companies'competitiveness. This chapter explains the connotation of securities companies'competitiveness, decomposes the competitiveness into four aspects: environment, resources, ability and system, and then proposes the adverse effect which the opening of capital account has taken to securities companies.