The Evaluation On Competitiveness Of China's Securities Companies

With the steady economic growth , financial technology, monetization, rising levels of securitization in China , the capital markets have been expanding rapidly .It make a huge space for development of the securities industry. At the same time, since China's accession to WTO ,with the capital market gradually opening up, opening up the financial sector deepening, the business scope of foreign financial institutions, further expansion of business areas, it will be a strong impact on the domestic securities companies. In the past several years, continual adjust has been making after the severe test of the market. Securities companies had just bottomed out, most business is still very weak .It could not be compared with the large foreign investment banks. China's securities industry will face more intense competitive challenges.With the stock market standardization, market, strengthen the international level, the challenges faced by securities firms increasingly violent. Facing the great development opportunities and competitive threats to international financial giants grim living environment in China's capital markets and securities business, , keep fit and healthy, practice internal strength, mutual penetration, expand its own power, improve the management and competitiveness of the domestic securities companies that have a very urgent and strategic significanceThis paper is divided into six chapters .After the elaboration of the basic theory of competitiveness of enterprises and analysis of the competitiveness of the securities industry , I establish a securities company competitiveness evaluation index system .I will use factor analysis to evaluate objectively ,and identify the main factors which affect competitiveness .At last make some suggestions to enhance the competitiveness.The first chapter is an introduction part . Introduction the current situation in the securities industry, analyze the competitiveness of securities companies, evaluate the research background and significance, and the research contents and methods.The second chapter introduces present studies on competitiveness of enterprises at home and abroad .The third chapter describes the evaluation of securities companies on research. In this part the method of factor analysis have been described. Finally, it constructs a evaluation index system , and the selected indicators were explanations.Then the forth part .This chapter is the main part of this thesis .Select 50 securities companies in China, with their 2008 annual report ,use factor analysis by SPSS17 software data collation .Analyze, calculate according to the model and conduct comprehensive ranking scores.Chapter Five .With the results of the evaluation .I proposed some measures and suggestions to enhance competitiveness. According to Chapter Five ,expand the financing channel, enhance capital strength and the scale of capital of securities companies, rich risk management tools, implement of a comprehensive risk management to improve risk control, optimize profit model to increase profitability, improve security corporate governance structure to improve operational efficiency, introduce the talent and R & D and other capabilities to enhance the growth capacity of securities companies in order to enhance the competitiveness of the securities business.The Chapter Six introduce the main conclusions of this paper and the research limitations and prospects.