Study Of Market Forecasting Theory And Application In Coal Equipment Manufacturing Enterprise

Marketing competition of enterprises increase intensely with the development of socialist economy and the accede to WTO since the reform of China. Many managers take vigorous action to seek for a way to success. The conclusion drawn from practice is an enterprise cannot exist and develop without the direction of market. For most enterprises, the reason leads to failure is lacking science market forecasting experience and making wrong strategic decision. So market forecasting is very important for an enterprise.Market demand forecasting is one of important contents in market forecasting, also is basis of making decision .The paper study the current severe situation of coal equipment manufacturing enterprise under the competition and indicate the importance of using market demand forecasting in practice. Then making qualitative analysis and quantitative analysis for coal equipment market forecasting using relative theory. The practice usage in sales department and production unit in an enterprise also being studied in this paper.