Business Plan For The Wenxuan Chained Servises For Publications Co.

The company I work for is the one that has been incorporated from the former Provincial Xinhua Bookstores Group and therefore finds out such a business opportunity as a vacuum between the upperstream publishers and to the downstream retailers, of publications, causing both higher than usual publishing costs and buyers' prices. It is this new finding that drives the company management to study hard and analyze carefully the feasibilities of this new business and finally decided to catch the opportunity by establishing a EJV with invemstors playing the role of bridging the gap between the two ends, so to form a nationwide network of publication circulation offeribooks, discs, tapes and services to the nation.As MBA candidate I was luckly chosen to lead a team to design this business, so I just made it my dissertation, as to combine what I learned in class with what my company badly needs. Regarding that china's publishing & circulation industry will soon open to domestic and overseas competition, we assign the forthcoming new company a role of complete market player named the Wenxuan Chained Services for Publications Co. delivering intermediate services to pubilishers and traders.