The Research Of Tourist-Experiential Management In Tourism Landscape

Since B. Joseph Pine II and Jame H Gilmore announce the coming of the ear of experience economy in Harvard Business Review, experience economy is coming to us with great charm. With deep insight, The two authors radiate the four stages of society evolution by economy growth, they are product, goods, service, and experience. As tourism product in essence is one kind of experience, the coming-forth of experience economy era foreshows faster development of tourism industry and more luxuriant of tourism product. Experience is essentially of oneself, but being impacted by traditional ideals of product and service being of primacy, tourism research put emphasis on function and advantage, neglecting the researches of customer itself. So this paper tries to offer a theoretical and empirical way to the study of tourist-experience.Chapter 1 first starts with the research of the essence of experience and tourism, then the concept of tourist experience and management of tourist-experience is explored. The end of the chapter makes an introduction of case study background.Chapter 2 demonstrates the necessity and reality for tourism landscape to apply tourist-experiential management, with the analysis of tourism traits and the problems in the development of tourism landscape.The aim of marketing is in pursuit of customer satisfaction and customer loyalty.