Jianmenshudao Scenic Areas Experiential Tourism Products Planning

Since Service Economy has got more and more mature, experts begin to discuss the fourth economy and search for the fourth element with economic value. For this background Experience Economy received concerns from the academic fields and became more and more popular. On the principle of Experience Economy, the paper attempts to relate the further development of tourism product planning with it, and creates an innovative line of tourism product to broaden and deepen the current planning methods of tourism product.All through research experience and experience the economic development of these essential characteristics of the tourism product, the paper summed up their mutual relations and presented the concept of experience-based tourism products. It is the philosophy and methods of using experience, experience-based to design products. This paper expounded development features and contents of experience tourism product.Jianmenshudao Scenic Areas has so abundant tourist attractions with inclined culture meanings that tourist will have many things to experience. At the same time, the tourist market is getting more and more sophisticated. Travel needs of consumers is deepening, the pursuit of personalized experience become a major consumer of the characteristics and trends. People concern more and more personal experience. Therefore, experience as a tourism product link the main tourist market and the object resources, That also provides us the feasibility to carry out the experiential tourism product. It is possible to provide the market with readily marketable products.The paper analysis the status of tourism resources, against existing tourism product mix adjustments ,this paper expound development ideas, steps and contents of Jianmenshudao depth experience tourism product. The papers has tourism and tourism planning and design, It is role with some experience for Jianmenshudao tourism product development.