The Research Of Tourist-Experiential And Planning Of Experiential Tourism Product

Economy era today is the experience economy era appearing after the agrarian economy, the industrial economic and the service economy. The appearing of the experience economy prompts the development of the research of tourist-experiential, brings it in new vigor, gives us a new view, and creates more high-quality products for tourists.This article firstly analyzes, classifies and integrates basic theories and methods on tourist-experiential; At second it researches the psychology of tourists, especially the underling psychology of tourists(including the authenticity of psychological experience, the need of recompensing some psychological default and so on),the esthetic experience on feeling, sense, imagining, association, comprehending etc, the experience on taking part in some activity; It introduces the procedure of planning experiential tourism product (including the meaning and category of experiential tourism product, the behavior of tourists, the principles and steps of the experiential-product design etc. ); At last it analyzes and compares some modes of experience-effect, offering scientific rules for tourist-planning.This article pays much attention on the analysis of psychology(Chapter 3) so that we can understand the tourists' psychological situation more clearly and conduct the planning of experiential tourism with it.