Research On Operational Mode Of Hotel Culture Marketing

Since the physical civilization has developed to a relative high level, the demand of people has improved. People begin to think more of the satisfaction of individuality and mentality, which lead up cultural and economic to be integrative. Culture marketing become to be the inevitable result of social marketing as a new stage of marketing with this background.Simultaneously, in order to solve the problem of homogeneity in hotel industry, the competition of products lies in their "individualized, specialized and excelsior" cultural brand strategy. According to the new trend in world hotel industry, the cultural meaning of hotel product has become more and more important. For this background, hotel cultural marketing formed as a brandnew mode for hotel marketing and received widely concerns from the academic fields, although the theory system of Culture Marketing hasn't been mature with many disputation. On the principle of the Cultural Marketing, the paper attempts to relate the status of hotel industry with it, and creates some innovative marketing modes to produce more value for hotel product.This paper puts forward the core idea of hotel cultural marketing. Firstly, it creates the theory of Hotel Culture Marketing on the basis of perfecting the Cultural Marketing theory system, and argue the importance of Hotel Culture Marketing; Secondly, this paper puts forward several representative mode and levels of Hotel Culture Marketing, throughing analyzing the relation among hotel, demand and...