Research On The Enhancement Of Hotel 's Core Competitiveness Based On Cultural Construction

China’s hotel industry due to fierce competition affecting foreign hotel, coupledwith strict government control policies, market economic downturn, resulting inChina’s hotel industry has suffered. Therefore, how to improve the hotel’s overalloperational capacity, how to improve the competitiveness of the hotel is not onlyfocused on the urgent need to consider the various hotels, but the issue of China’shotel industry, hotel management department urgent need to consider. This paperreviews the basis of the hotel and the hotel culture competitive relationship, thenecessity and feasibility study of the cultural construction of the hotel, with anempirical analysis of in-depth analysis and case studies related to the construction ofhotels and hotel culture competitiveness and Analysis of Shandong hotel and culturalconstruction, based on the current situation and problems, to discuss how to improvethe hotel’s competitiveness and enhance the hotel’s overall level of service from theperspective of culture.The empirical data analysis to strengthen the cultural construction feasibilityShandong hotel companies to enhance the competitiveness of the hotel shows: HotelsCorporate culture has a positive impact on the competitiveness of the hotel. The hotelbusiness culture, hotel management culture, hotels and cultural landscape, the hoteland the hotel Cultural goods and services have a positive impact on thecompetitiveness of both. Empirical analysis shows that the correlation between theindependent variables, the actual market operation, the hotel’s construction andmaintenance of the corporate culture must take into account cultural hoteliers, hotelmanagement culture, hotels and cultural landscape, the hotel four dimensions ofcultural goods and services, there would be Management "short board" effect, theimpact of enhancing the overall competitiveness of the hotel.Analysis of Current Situation and Problems Shandong Hotel culturalconstruction shows the current cultural construction Shandong hotel companies arestill many problems, mainly reflected in the lack of culture of the times, it is difficultto adapt to new consumer groups; the Internet culture of poor management; management can not give consumers feel at home; missing operatingcharacteristics and culture, the brand features are not prominent; cultural factors cannot be effectively integrated into the hotel management; cross-border marketing proneto confusion; Shandong Hotel in construction decoration did not fully consider thecultural landscape; the lack of artistic and cultural products and services connotation;Culture and product separation; insufficient hotel product design and innovationculture; lack of intelligent hotel goods and services.In view of this, we propose the construction of suitable age80after managementculture; Shandong hotel construction and culture to adapt to the Internet; to create ahotel consumption,"home" culture; Shandong prominent hotel brands operating in theconstruction of the main culture; update management; Market positioning accuracy,the initiative to meet consumer demand; the system design landscape and culturalthemes; strengthen the arts and culture of design and innovation of products andservices of the hotel; the corporate culture in conjunction with the theme of culture;strengthen the innovation culture, promote differentiated products and services; createwisdom Hotel and other hotels in strengthening cultural construction to enhance thehotel Shandong competitiveness countermeasures and suggestions.