Research On Bank-Securities-Express Challenger Market Strategy Of West China Securities Ltd.

Brokerage operation is the fundamental of the survival of small securities companies, and during the current transition period. Bank Securities Express represents the future trends of brokerage. West China Securities Ltd. focuses on Bank Securities Express for business brokering and has made sound effects in one year. The author tracks and analyses his research on the Bank Securities Express Business from the beginning of the operation.Through the study of Bank Securities Express challenger marketing strategies formulated by West China Securities Ltd., it tends to search for the way securities dealers and brokers operationally restructure in. Bank Securities Express challenger marketing strategies formulated by West China Securities Ltd. take the flank attack challenger strategy, mainly through differentiation strategies which include the differentiation in 4P marketing combination and regional marketing strategy. In West China Securities Ltd., Bank Securities Express is supported by the research of consultation, which relies on the experienced Bank Securities Express management team. Against institution market vacancy, it first launches institutional Bank Securities Express products, which form a product differentiation. In the same time, according to the needs of customers, it launches a series of services portfolio as well. Bank Securities Express strongly enters into...