Researches On City Tourism Alliance Development In The Yangtze River Delta

This paper can help to resolve these questions such as the theoretical foundations, driving mechanisms, alliance development models, alliance development methods, reasonable moderation or competition-cooperation games analysis, and detailed alliance development contents of city tourism in the Yangtze River Delta to a certain extent.This paper makes some researches on alliance development actualities, characteristics, and meanings; alliance development theoretical foundations and driving mechanisms; alliance development models and game analysis; resources, markets, and circuitry alliance development; alliance marketing of city tourism in the Yangtze River Delta, etc. This paper's research results indicate that:1. The key theoretical foundations of city tourism in the Yangtze River Delta include of collaboration & coordination theory, symbiosis theory, tourism sustainable development theory, regional discrepancy theory, national competitive advantage theory, etc.2. The important driving mechanisms of city tourism in the Yangtze River Delta include that the inner requires of tourism activities and tourism industries development, domestics and international tourism market demands development trends, tourism development theoretical and practical requires, intervening and impelling of governmental strength, economic globalize backgrounds and trends of regional economy integrative collaboration & coordination development, transformation of administrative regional economy to economic regional economy, anticipative common-win to cooperation foreground, etc.3.The models of city tourism alliance development in the Yangtze River Delta can be carved up as alliance development inner region and between this region and other regions alliance development in point of spatial scale; can be carved up as models ongoing among different alliance development participators, such as among interrelated governmental departments, among tourism enterprises, between interrelated governmental departments and tourism enterprises or other concerned organizations, between tourists and tourism stakeholders with values chains, etc, in point of alliance development participators; and be craved up as tourist resources alliance development, tourist products and lines alliance development, tourist administration & management alliance, tourist information alliance, and tourist transportation alliance in point of certain subjects.4.All tourism stakeholders should employ a new strategically thinking as competition-cooperation games, and resolve problems arisen during the tourism cooperation on the base of nonzero-sum game thinking. All these thinking can surely further boost up the competitive strength of tourist enterprises in the Yangtze River Delta, and establish stability foundations for all tourist cities in the Yangtze River Delta to participate in international tourism market competition.