Yangtze River Delta, The Self-drive Tourism Market Research And Development,

Self-driving tour is now one of the new tourism styles in China, and is developing very fast in the recent years. By using the theory of supply and demand in tourism market, theory of developing tourism products and tourism marketing theory, the thesis has a deep analysis on the characteristics of the existing self-driving tour market of the Yangtze River Delta Region. Some detailed measures on how to develop the self-driving tour market in the region are proposed on the base of the analysis. It is hoped that the achievement of the thesis can be used in the practical work and can be helpful to develop the market.Part One is the preface, the frame of the thesis, including the purport, the theory, the method and so on.In Part Two, the defines and characteristics of self-driving tour are analyzed, then the research progress of self-driving tour at home and abroad, and at last the research range of this thesis is confirmed.Part Three mainly discusses the conditions and backgrounds of the Yangtze River Delta Region as to develop self-driving tour market, the characteristics of the tourists' consume behavior in this region, and the basic and special establishments for self-driving tour. The part gives an overall view of the existing self-driving tour market on both demand and supply situations.Based on the theory of developing new products and the theory of supply and demand, Part Four sets up the self-driving tour product system and gives itinerary designs in the Yangtze River Delta Region.According the former product system, Part Five analyses respective product, price, place and promotion policies for every subdivided market with the approach of analysis product-market pair by using the tourism marketing theory.Part Six studies how to build the establishments system, organization system, government policy and administration system, information service system and other relative guarantee systems one by one, and corresponding measures are presented.Part Seven analyses the infections on environment when developing the self-driving tour market, and puts forward ways of protection in the developing procedures.Part Eight is the conclusion and discusses research aspects of self-driving tour market in the future.