The Research Of Pingan Endowment Insuarance Company For Marketing Strategy

After China's reform of the pension insurance system, the social basic pension insurance that is the first support of the multi-layer pension system has achieved stabilization, and as the second support, the occupational pension has just come into being. As China Ministry of Labor & Social Security issued the "Interim Measures for the enterprise annuity," and a series of supporting policies, the trust mode annuity system has formally established and enterprises annuity market has started. Pingan Endowment Insurance Company, as a forerunner of annuity business, should fully play its advantages in the enterprise annuity market, occupy an important position and play an important role.This article analyses opportunities and challenges of enterprises annuity business which Pingan Endowment Insuanrance Company facing with, as well as the company's advantages and disadvantages. The analysis is made from the actual conditions of the enterprise annuity market. The marketing...