Study On Operation Strategies Ofannuity Insurance Companies In China

As China's three-pillar pension system to build, our nation promulgates a series of regulations to manage the enterprise annuity, which promotes the development of enterprise annuity greatly. By the end of 2009, China's Enterprise Annuity investment reached 1,371.34 billion. The core of enterprise annuity system is the entrusted enterprise model, which it is both opportunity financial institutions annuity management frame and professional institution, for and challenge. At the same time, the large group of insurance companies have established Annuity insurance company, mainly engaged in enterprise annuity business. This paper focuses on this new professional institute to research..Since 2004, Ministry of Human Resources and Social Security of china authority of the enterprise annuity business qualification to banks, insurance companies, security companies, fund companies, etc. 59 financial institutions. Enterprise annuity industry competition has become increasingly intense. As a core business of pension annuity companies need to combination of their own conditions in order to develop viable business strategy in the fierce competition to get a place. Firstly, through the application of large amounts of data, information,PEST model and five forces model, it is devoted to a profound and comprehensive analysis of the environment ,the thesis has made three feasible competitive strategies;Secondly, the conclusion is applied to Ping An Annuity Insurance Company and through fuzzy comprehensive evaluation model of combining the AHP to provide the formulation of ideas to annuity insurance companies.