Marketing Strategy Research Of Anta Group Athletics Leisure Series Product

Many enterprises compete acutely in athletics leisure trade because of its maturation.Anta athletics leisure series prouduct, produced by Atan Group,is one of the five famous brands of athletics leisure trade in china.This thesis studies on the Anta Group.lt analyzes the macroenvironments, industrial environment, customer and competitors, and grasps the present condition and the trend of the athletics leisure trade, competition structure, customers, intention, customers'behaviors and group characters, It also analyzes the internalconditions of Anta Group and finds the shortcomings of business management, specialy inmarkting. Combing to the study on the environment and the major competitors, it concludes the strengths and weaknesses of Anta Group has, and the opportunities and threats that it faces. This thesis also discusses and designs the marketing strategies withemphasis. It delivers the marketing tactics, such as product and sevice tactics based oncustomer's wants and needs , cost or price tactics, Integrated Marketing Communications, channel or convinence tactics and salesmam...