Research On Marketing Strategy For 3G Home Customers Of Hohhot Unicom Branch

By the end of 2008,China Unicom has completed an important reform of the telecommunication era.China Unicom has became one all services provider after the transition.At the beginning of 2009,the new China Unicom has acquired WCDMA standard 3G license.It can be said that 2009 was a year of great opportunities and challenges for the new China Unicom.Through 2009 to 2010,3G service has moved into the market rapidly as an important product of China Unicom.How to assure the effectiveness of marketing strategies at the beginning stage of 3G development,how to use the broadband service after the company reform as an advantage to promote 3G business in the domestic market,as well as the increase of market share based on the consolidation of existing customers has become major tasks of China Unicom-Hohhot branch in 2011 under such intense market competition.This article first reviewed the features of 3G development,and selected the domestic market of Hohhot City as a research target,concluded the needs of the 3G domestic market of Hohhot City based on the market research.It also used SWOT method to analyze the Strength,Weakness,Opportunity and Threat of China Unicom-Hohhot Branch.Followed by combining the result of market research,it provided the brand name promotion solution from conceptualization to content promotion,the pricing solution of multiple products bundle and multiple products combo in the promotion stage of 3G in the domestic market of Hohhot City.Last,it drafted the implementation steps of marketing,and evaluated the development in the marketing promotion stage.